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MediClinic
‘THE PATIENT’ Soap Opera

THE BRIEF

Mediclinic Southern Africa briefed Okuhle Media to create a video tool for their internal communication purposes. The objective of this messaging was to facilitate a space to discuss some critical information pertaining to clinical safety and the patient experience with key hospital staff.

THE SOLUTIONS

We developed a telenovela medical soap opera. Think ‘Greys Anatomy’ in 2-minute bursts. The series of three, mini hospital dramas was received with much excitement and enthusiasm by staff.

THE RESULT

The videos were used as a compelling ‘scene setter’ that facilitated deep, solution driven conversations between the leaders of the organization and their staff.